December 27, 2022
What We’ve Been Up To: Reflecting on 2022
Lately, I’ve been practicing intentionality by enjoying the process more (“it’s not the destination, it’s the journey” vibe.)
This may look like using the act of organizing a drawer to put my mind at ease, allowing the repetitive sorting process and low stakes decision-making to knock the cobwebs out. It’s why I love making things like incense.
Holiday decorating this year, instead of being a point of stress, was a love letter to the home that has sheltered me, curating my space through design, order, and scent.
Just like the tchotchkes, books, and records you’ve collected, fragrance tells your story. Fragrance can change the energy of a space, bring up forgotten memories, and make you feel like you’re taking care of yourself. There is a comfort that comes from surrounding yourself with meaningful items.
This company was born out of a love for handmade — some of my most cherished items are handmade fiber art and watercolors made by both my grandmas. In 2008, I had no formal business training, just an independent spirit and some candle making equipment, and decided to start an Etsy shop. Now, we are a team of 77 between our office, warehouse, and shops.
You have made this possible — and I don’t take it for granted. I know that you have a choice in which niche candle brand you buy from, but you choose us. You come to us for subtle, non-irritating fragrance; for candles poured with vegetable wax, which is better for the air and your environment; for premium quality, all at a price point that means you’ll actually burn and use the product, bringing that moment of joy and intentionality to your everyday life.
Thank you so much for making this possible. In the next year, we will have some excellent scents coming out, fun collaborations, and hopefully more in-person events (not just in LA, either!) where we can chat face-to-face.
I hope you have a holiday season that is filled with good food, good scents, and the people you love.
- Kristen
PS - If you want to know what my house smells like, it’s dried orange garlands and Teakwood & Tobacco. Last week, I convinced Tom, (P.F. co-owner, aka my spouse) and our daughter, Poppy, to spend the entire evening by candlelight for the Winter Solstice, embracing the darkness of the shortest day of the year.
This may look like using the act of organizing a drawer to put my mind at ease, allowing the repetitive sorting process and low stakes decision-making to knock the cobwebs out. It’s why I love making things like incense.
Holiday decorating this year, instead of being a point of stress, was a love letter to the home that has sheltered me, curating my space through design, order, and scent.
Just like the tchotchkes, books, and records you’ve collected, fragrance tells your story. Fragrance can change the energy of a space, bring up forgotten memories, and make you feel like you’re taking care of yourself. There is a comfort that comes from surrounding yourself with meaningful items.
This company was born out of a love for handmade — some of my most cherished items are handmade fiber art and watercolors made by both my grandmas. In 2008, I had no formal business training, just an independent spirit and some candle making equipment, and decided to start an Etsy shop. Now, we are a team of 77 between our office, warehouse, and shops.
You have made this possible — and I don’t take it for granted. I know that you have a choice in which niche candle brand you buy from, but you choose us. You come to us for subtle, non-irritating fragrance; for candles poured with vegetable wax, which is better for the air and your environment; for premium quality, all at a price point that means you’ll actually burn and use the product, bringing that moment of joy and intentionality to your everyday life.
Thank you so much for making this possible. In the next year, we will have some excellent scents coming out, fun collaborations, and hopefully more in-person events (not just in LA, either!) where we can chat face-to-face.
I hope you have a holiday season that is filled with good food, good scents, and the people you love.
- Kristen
PS - If you want to know what my house smells like, it’s dried orange garlands and Teakwood & Tobacco. Last week, I convinced Tom, (P.F. co-owner, aka my spouse) and our daughter, Poppy, to spend the entire evening by candlelight for the Winter Solstice, embracing the darkness of the shortest day of the year.