April 14, 2022
Introducing: Soft Focus
Our home state of California is an endless source of inspiration for us. How could it not be? Its varying landscapes and rich history provide a blank canvas on which we create memories while exploring its diverse pockets. During the concept development for this new candle collection, we tapped into recollections we’ve made while discovering this incredible state. These flashbacks felt like a motion picture, and the vivid yet hazy memories flowed back with only the standout details at the forefront. With this reduced contrast of fine detail, our memories became a blurred and dreamy film, leading us to the final concept: Soft Focus.
Soft Focus is a candle collection of olfactive memories with a dream-like recall when a scent strikes a chord. This collection includes three new scents inspired by iconic vignettes of California as seen through this cinematic, dreamy lens. The inspiration for each scent takes on a more vivid, colorful, and scenic tone; they are complex in a way that allows for personal interpretations and connections while channeling uniquely Californian moments & locations.
Soft Focus features a clean design with a high-contrast look. Its frosted glass jars radiate a soft glow that’s great for all spaces and can be styled in endless ways. This collection seamlessly compliments our other lines of home fragrance, not only aesthetically, but with its alluring accords that will allow you to customize your home fragrance approach.
Citrus Daze
A lush, botanical scent that boosts energy and brightens the mood. Meant for morning routines and slow afternoons.
Burn during the daytime.
Canyon Hideaway
A warm, woody scent that evokes nostalgia and tranquility. Meant for after-work wind downs and bedtime rituals.
Burn after the sun sets.
>Electric Surf
An ozonic, smoky scent that evokes a euphoric, carefree feeling. Meant for living room lounging and good company.
Burn to relieve stress and summon day-off vibes.
Want to be in the loop of new launches and basically all the good stuff? Keep in touch with us below!
Soft Focus is a candle collection of olfactive memories with a dream-like recall when a scent strikes a chord. This collection includes three new scents inspired by iconic vignettes of California as seen through this cinematic, dreamy lens. The inspiration for each scent takes on a more vivid, colorful, and scenic tone; they are complex in a way that allows for personal interpretations and connections while channeling uniquely Californian moments & locations.
Soft Focus features a clean design with a high-contrast look. Its frosted glass jars radiate a soft glow that’s great for all spaces and can be styled in endless ways. This collection seamlessly compliments our other lines of home fragrance, not only aesthetically, but with its alluring accords that will allow you to customize your home fragrance approach.
THE SCENTS
Let’s dive into each scent and the vibe behind each one:Citrus Daze
A lush, botanical scent that boosts energy and brightens the mood. Meant for morning routines and slow afternoons.
Burn during the daytime.
Canyon Hideaway
A warm, woody scent that evokes nostalgia and tranquility. Meant for after-work wind downs and bedtime rituals.
Burn after the sun sets.
>Electric Surf
An ozonic, smoky scent that evokes a euphoric, carefree feeling. Meant for living room lounging and good company.
Burn to relieve stress and summon day-off vibes.
Want to be in the loop of new launches and basically all the good stuff? Keep in touch with us below!
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